Unconventional naming and the brandline “Refreshingly Urban” drove the multitude of branded applications for this Washington DC residential development.

Launch Site

GHD developed the foundation for the AIA Design Awards graphic platform and deployed it for four consecutive years. The program is based on the conceptual interplay between typography and dimension.

For OFF 5TH, previously an undifferentiated discount mall outlet, GHD rebranded this important division of Saks Fifth Avenue to become a major profit center and respected growth retailer. GHD has been the agency of record since 2004.

An example of just one of many online campaigns developed for American Express. This one promotes the benefits of a premiere American Express Card product.

Our brand strategy for this Enrique Norten designed condominium/hotel tower in midtown Manhattan has helped drive the developer’s
sales in an incredibly competitive and stressed residential market.

Launch Site

The rebranded Cohen Design Centers are launching our database-driven web resource sites over the course of the ongoing market season. The nationwide Design Centers are the premiere resource for leading interior designers.

Our wide-ranging branding work was featured in the recently published hardcover edition, Graphis BrandingUSA3.

A new boutique hotel with condominium residences in the rapidly changing Hell’s Kitchen area of New York was uniquely positioned and branded by GHD. The stylish hotel and condominiums will offer residents and guests an array of convenient lifestyle benefits.

GHD created the strategic branding and marketing launch for this new sustainably-designed luxury residential project located just outside Washington DC. Designed by architects HOK and Dorsky Hodgson & Partners, this Crystal City project utilizes an existing concrete structure, saving tons of landfill.

Our ongoing brand deployment and implementation work for Off Fifth included many new full-scale stores for this increasingly important part of the Saks Fifth Avenue brand.

Shown at left: Mercedes, Texas

Our continuing work for Sitt Asset Management includes the recent branding and strategic marketing for 1826 Ocean Parkway, a stylish new condominium project in Brooklyn designed by Costas Kondylis, with interiors by Gal Nauer.

1812 North Moore will be the tallest building in metropolitan Washington DC. The comprehensive brand development builds on our tagline for the LEED Platinum development, “Working Smarter.”

Launch Site

510 Madison is a revolutionary office tower in midtown Manhattan that provides unprecedented tenant amenities and modern, column-free office space. Our comprehensive branding for the project includes this recent poster explaining the progressive engineering used to build the tower.

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American Corporate Partners brings together Americans who care. Mentors from the corporate sector work with returning veterans to help them with various transitional issues.

Our website design platform introduces this new concept, and also facilitates the partnerships between mentor and mentee. The enthusiastic response to this initiative was recently featured in The Washington Post.

Launch Site

Our new brand guidelines provide a flexible and consistent framework that allow entré partners to develop compelling value-based Cardmember experiences. Entré is the affinity program for partner banks issuing American Express Cards.

For the fourth consecutive year, GHD created the comprehensive Design Awards branding, including exhibition design for the New York chapter of the American Institute of Architects.

GHD was selected for inclusion in Designers USA2, a hardbound publication showcasing what publisher Graphis calls “some of the country’s most innovative graphic design work.”

About the Book

Our branding and packaging design for the SkinTherapie line of cosmeceuticals has been getting some attention. The line is available exclusively at Saks Fifth Avenue and other limited worldwide retailers.

Our “Power of 3” campaign promotes the 600,000sf 333 Westchester Avenue office campus, last redesigned by Philip Johnson in the 1980s. The campaign emphasizes the property’s main virtues: Lifestyle, Place and Design.

Our ongoing brand work for Saks OFF 5TH includes the recent launch of a coordinated email campaign that works with the brand's strong offline messaging strategy.

Our interactive media work for American Express includes this recent email campaign for the Platinum Card. The alternative approach maintains the traditional premiere positioning of the product but adds a strategic value message.

Our multi-channel communications helped launch 510 Madison in midtown Manhattan. The revolutionary new office building will include non-conventional amenities such as a swimming pool, private dining rooms, landscaped terrace and full-service spa.

Launch Site

Sales have begun for the neo-Renaissance-style Venetian condominium in Brooklyn. Our comprehensive strategic branding and design compliment the sales and marketing efforts.

Launch Site

Our comprehensive rebranding and repositioning of OFF 5TH, Saks Fifth Avenue’s 50-store retail brand, began rolling out nationwide in October.