Graham Hanson Design We design enduring experiences that inspire the way people live and work.

375 Park Avenue Ruben Toledo

GHD was contracted with bringing new life to an architectural masterpiece: the Seagram Building designed by Mies van der Rohe at 375 Park Avenue. Inspired by the building’s past, present and future, GHD partnered with the artist Ruben Toledo to create a marketing campaign for the architectural icon in celebration of the Seagram Building’s revitalization. Ruben Toledo captured the Seagram Building in a refreshing and compelling multitude of sketches and illustrations, which GHD then incorporated into the design of the campaign and limited edition monograph.

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