Graham Hanson Design Branding | Strategy | Environments

Paramount Hotel

The chic, two-story lobby of the Paramount, with its reflective fireplace, dramatic lighting and rich textures, sets the stage for a hip, indulgent experience. Whether traveling for business or pleasure, the Paramount makes a stylish, comfortable, and central home base for New York City residents and visitors. Strategically repositioned while retaining its historical charm, the Paramount is the only Times Square hotel with genuine personality.

The Paramount Bar & Grill branding celebrates the spirited landscape of Times Square and the Theater District in New York. Heritage Theater imagery and typography are used in a kaleidoscope fashion throughout the hotel and restaurant.

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