Graham Hanson Design We design enduring experiences that inspire the way people live and work.

Saks OFF 5TH

GHD transformed the Saks OFF 5TH brand into a prominent and respected nationwide retailer through a disciplined strategy that combined style and value. GHD leveraged the well-established style of Saks Fifth Avenue, and developed a simplified system of value messaging that was carefully integrated across all media. GHD created the entire brand platform, implemented it across the 66-store network, and continued to deploy it in all channels. Today Saks OFF 5TH is among the most successful big box discount retailers in the country.

The more! rewards program name and brand was developed by GHD to engage growth and encourage loyalty among outlet consumers. The distinctive bright red program has allowed Saks to develop deeper relationships with their customers based on demographics and consumer behavior.

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